Walmart
A few weeks ago I posted Wal-Mart’s coupon policy that had just been updated. Well it seems there was some confusion with the policy so they have revised their policy. This one is much more detailed and explains exactly what they will take and what they will not take. I HIGHLY recommend that if you are a couponer and if you shop at Wal-Mart that you print this policy and put it right inside your coupon binder. If you are ever at the store and have problems with coupons, then you can pull the policy out and show them! Feel free to print the policy here. Wal-Mart also has an updated Ad Match Policy. Check that out here and be sure and print it and include it with your coupon policy!
Walmart Coupon Policy
We gladly accept the following types of coupons*
- Print-at-home internet coupons
- Must be legible
- Must have “Manufacturer Coupon” printed on them
- Must have a valid remit address for the manufacturer
- Must have a valid expiration date
- Must have a scannable bar code
- Buy one, get one free (BOGO) coupons with a specified price
- Are acceptable in black and white or color
- May not be duplicated
- Manufacturers’ coupons
- For dollar/cents off
- For free items (except those printed off the Internet)
- Buy one, get one free (BOGO) coupons
- Must have “Manufacturer Coupon” printed on them
- Must have a valid remit address for the manufacturer
- Must have a valid expiration date
- Must have a scannable bar code
- May not be duplicated
- Competitors’ coupons
- A specific item for a specified price, for example, $2.99
- Buy one, get one free (BOGO) coupons for items with a specified price
- Have a valid expiration date
- Are acceptable in black and white
- Soft drink container caps
- Checkout coupons (“Catalinas”)
- Printed at our competitors’ registers for dollar/cents off on a specific item
- Must have “Manufacturer Coupon” with specific item requirements printed on them
- Must have a valid remit address for the manufacturer
- Must have a valid expiration date
- Must have a scannable bar code
- Are acceptable in black and white
- May not be duplicated
We DO NOT accept the following coupons:
- Checkout coupons
- Dollars/cents off the entire basket purchase
- Percentage off the entire basket purchase
- Print-at-home Internet coupons that require no purchase
- Competitors’ coupons
- Dollars/cents off at a specific retailer
- Percentage off
- Buy one, get one free (BOGO) couponswithout a specified price
- Double- or triple-value coupons
*The following are guidelines and limitations:
- We only accepts coupons for merchandise that we sell.
- Coupons must be presented at the time of purchase.
- Only one coupon per item.
- Item purchased must be identical to the coupon (size, quantity, brand, flavor, color, etc).
- There is no limit on the number of coupons per transaction.
- Coupons must have an expiration date and be redeemed prior to expiration.
- If coupon value exceeds the price of the item, the excess may be given to the customer as cash or applied toward the basket purchase.
- WIC or SNAP items purchased in a WIC or SNAP transaction are ineligible for cash back or application to the basket purchase.
- Great Value, Marketside, Equate, Parents Choice, and World Table coupons have no cash value and are ineligible for cash back or application to the basket purchase.
- The system will prompt for supervisor verification for:
- 40 coupons per transaction.
- A coupon of $20 or greater on one item
- $50 or more in coupons in one transaction
- Buy one, get one free ads with a specified price
- Example: Buy one for $2.49, get one free (BOGO)
- Competitors’ ads that feature a specific item for a specified price at a specific retailer
- Example: $2.99
Preferred shopping card advertised prices for specific item
- that are in a printed ad and require a competitor’s shopping card for the discount to apply
- For fresh produce and meat items
- when the price is offered in the same unit type (lb. for lb.; each for each)*The following are guidelines and limitations:
- We will match any local competitor’s advertised price.
- We do not require customers to have the ad with them to honor a competitor’s ad.
- Items purchased must be identical to the ad (size, quantity, brand, flavor, color, etc.)We DO NOT match the price in the following types of competitor ads:
- Items that require a separate purchase to get the ad price
- example: “Buy [item A] to get [item B] for $C”
- Items with no actual price that require a purchase to get free product
- example: “Buy both [items A & B] to get [item C] for free”
- Items that require a purchase to get a competitors’ gift card
- example: “Buy [item A] to get a $B gift card
- Buy one, get one free (BOGO) ads with no actual price given
- Going out of business or closeout prices
- Percentage off
- example: “All mascara, 40% off”
- Competitors’ private label price promotionsWe do not honor:
- Ads when the actual price for items cannot be determined.
- Internet pricing
- Misprinted ad prices of other retailers
Competitor ads from outside of the store’s local trade territory


